Brand
Vacancy title
Marketing Manager, TW
Ref
19758
Function
Marketing
City
New Taipei City
Salary
Competitive
Closing date
30/06/2022
Description

 

Triumph is one of the world’s largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph® and sloggi®. Globally, the company serves 40,000 wholesale customers and sells its products in 4,050 controlled points of sale as well as via several own online shops. The Triumph Group is a member of the Business Social Compliance Initiative (BSCI).

Learn more about Triumph on:

www.triumph.com

www.linkedin.com/company/triumph-international/

 

 

Our Marketing Department at the Taiwan office in New Taipei City is looking immediately for a highly motivated

 

 

                                                        Marketing Manager, TW (f/m) (working 100%)

 

 

Roles & Responsibilities:

  • Make use of the situation analysis, brand equity study, media and consumer trends to ignite actionable insights that contribute to the development of the annual and seasonal marketing plans.
  • Implement campaign strategy together with regional media experts to determine campaign media structure and allocation to yield maximum ROI across the region.
  • Take the marketing plan across all channels including controlled space, owned space, department stores, wholesale and ecommerce.
  • Deliver and execute effective and innovative integrated campaign strategies and best-in-class communication concepts aligned to KPIs, target audience, brand values and positioning, and ensure tracking and reporting of results.
  • Brief and project manage agencies in regional development of the campaigns, programs.
    Brief and guide country marketing teams in local execution across the region.
  • Help embed the brand vision, positioning, values and target segmentation model in the organisation and agencies by driving a brand-led and consumer-focused mindset.
  • Execute a strong marketing plan and growth strategies that yield the desired global outcomes/ROI (market share, brand awareness, brand preference, brand recognition, media value, result of BES, footfall and sales).
  • Manage key relationships to deliver against agreed objectives.
  • Align local country marketing teams to central strategies and programs.

Your ideal profile:

  • Minimum of 5 years’ experience in Fashion, Apparel and/or Lingerie company with international scope and multi-channel focus. Understanding of the female market and popular culture is a must.
  • Solid marketing experience at international level, background in working at both HQ and Country level is preferred. Additional product management experience is a plus.
  • Experience with media-neutral communications planning, media planning, setting KPIs, and tracking ROI.
  • Experience with digital media including strategy execution, content creation, setting KPIs and tracking results. Experience with social media is a must.
  • Experience with agency management and agency processes.
  • Proven ability to manage complex and multi-functional marketing projects, and to operate effectively in a changing and not always structured environment.
  • Strong commercial understanding.
  • Excellent presentation, communication and influencing skills.
  • Excellent drive, judgment, creative insights and understanding of branded aesthetics.
  • Proactive, practical and hands-on approach.
  • Good MS Office skills.
  • Ability to travel.
  • Fluent in Mandarin as well as English written and spoken. Knowledge of another Asian language is a plus. 

We offer an opportunity in a fast paced organization which gives those looking for a challenge the possibility to grow with the company and shape the future.

We are a family owned company with strong values, operating at a global level with key markets in Germany, Japan and China - where our iconic brands, Sloggi and Triumph, continue to delight our consumers.

Triumph Group is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

If you are seeking a great opportunity to develop your career, please send us your application letter and CV in English, diplomas and expected salary range by clicking on Apply.