Triumph is one of the world’s largest intimate apparel companies. It enjoys a presence in over 80 countries with the core brands Triumph® and sloggi®. Globally, the company serves 20,000 wholesale customers and sells its products in more than 2,300 controlled points of sale as well as via several own online shops. The Triumph Group is a member of the amfori Business Social Compliance Initiative (amfori BSCI).
Learn more about Triumph on:
www.triumph.com
www.facebook.com/Triumph/
www.instagram.com/Triumph/
www.linkedin.com/company/triumph-international/
Our APAC Regional E-Commerce Department in Hong Kong is looking for an expert in E-Commerce brand dot com Converse Rate Optimization to join our team as
E-Commerce - Conversion Rate Optimization (CRO) Manager
• This role is part of a broader regional team and will contribute to the digital and e-commerce (EC) strategy.
• This role will review the Direct-to-Consumer website to develop strategies that ease customer shopping and drive on site conversion.
• The individual will create strategic plans and work closely with local markets to integrate and roll out the plans.
• You will work with the local markets to deliver sales growth targets and ensure long-term development goals, will be responsible for developing and executing EC plans and campaigns working with the regional and global marketing teams, and content strategies that resonate with our target audience.
• This role involves collaboration across teams to drive on site conversion, brand awareness, engagement, and sales You will work with the regional teams and the local markets to deliver sales growth targets and ensure long-term development goals.
Your Responsibilities:
- Strategy Development- Formulate and execute comprehensive CRO strategies that align with the overall business objectives and enhance the online shopping experience.
- Develop and implement multi-channel marketing campaigns that align with business objectives and enhance brand visibility.
- Manage the campaign calendar to ensure timely delivery of campaigns and promotions. Oversee the content creation process, including writing, editing, and sourcing relevant materials, to improve conversion rate
- Data Analysis-Utilize web analytics tools (such as Google Analytics, clarity) to analyze customer behavior, conversion funnels, and identify optimization opportunities.
- A/B Testing Management- Own the A/B testing roadmap, including hypothesis generation, test setup, execution, and interpretation of results to refine ongoing strategies.
- Cross-Functional Collaboration- Work closely with product, marketing, creative, and merchandising teams to ensure alignment of testing initiatives with business priorities and upcoming product launches.
- Performance Measurement-Establish key performance indicators (KPIs) to evaluate the success of CRO initiatives and provide regular updates on testing outcomes to stakeholders.
- User Research- Conduct qualitative user research to gain insights into user preferences and behaviors that inform optimization strategies.
- Continuous Improvement- Iterate on strategies based on test results and market trends to ensure ongoing enhancement of conversion rates.
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Your ideal profile:
- 4+ years' hands-on experience in E-commerce own brand dot com management or a related field with a proven track record in Conversion Rate Optimization.
- Proficiency in A/B testing tools (e.g., Optimizely, AB Tasty) , E-Commerce platforms (e.g. Shopify or similar platform), and web analytics platforms (e.g. Google Analytics).
- Strong analytical skills with the ability to interpret complex data sets.
- Communication Skills: Excellent verbal and written communication abilities in English for presenting findings and recommendations clearly to diverse audiences.
- Project Management: Experience managing multiple projects simultaneously while meeting deadlines in a fast-paced environment.
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field is preferred. Advanced degrees or certifications in digital marketing or e-commerce are a plus.
- Good to have: Fluency in Cantonese and/or Mandarin languages.
- Regional experience: Preferably experienced in handling multiple e-commerce markets within 1 region.
We offer:
You will never walk alone
As a family owned business with more than 135 years of experience, Triumph embraces diversity throughout our global organization. Currently, our offices are present in over 40 countries across Europe and Asia having many international teams collaborate together every day. Guiding our corporate behaviors are respect and value for our employees, but also Collaboration as one of our key Corporate Competencies, being a core part of our every day working environment.
Make a Difference, together
The future belongs to our children. At Triumph, we want to be proud of our commitment to building a sustainable society and protecting the environment, and we work everyday to ensure our products are manufactured in an sustainable way. This is our vision: We want to be a company that is characterized by responsible leadership and consideration for future generations and that cares for the legacy that we leave behind to our children.
Putting People at the center
At Triumph we are committed to our employees, they represent the foundation for our success. This means that as a company, we are driven to offer great career opportunities in a dynamic fast-paced organization. Our HR function across the globe strives to support our employees in their development, through our Triumph Learning Academy
We continuously strive to recruit new talent, offering them one of the textile industry’s most international working environments, excellent conditions and great development opportunities in a company still owned and managed by the founding families. Our headquarters employs people from more than 30 nationalities and as a European company, we are present in many key markets in Europe, like Germany, Italy, France and growing in Eastern Europe. We are proud to have become one of the leading players in Asia very early on, in countries like Japan, China and Singapore, as well as being an employer that people aspire to work for. As a company serving women, we fundamentally believe in gender equality and diversity. Women make up more than 50% of our company’s workforce. In the last years, we have had a specific and successful drive to increase the number of women in management.
Triumph is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
If you are seeking a great opportunity to develop your career, please send us your CV in English by clicking on Apply.